Have you ever been dreading something, only to find out after the “event” happened that you really had nothing to be afraid of? This usually happens to me when I go to the dentist. I won’t bore you with why I’m always afraid to go, but I always feel like an idiot when I am done with my bi-annual visits and I walked out alive. It’s a waste of energy, but we all do it.
What if I told you that, as an entrepreneur, being afraid of your numbers is a threat to your business? Would you believe me? Would it change how you think about the fear?
This fear isn’t irrational and it needs to be addressed. Pronto. Most entrepreneurs that come to us through Godwin Start-Up School are new to the game, but some have been in business for a while. Those that have been in business for a few months, in nearly all the cases we see, have been operating without any knowledge of their true financial position. While it’s not uncommon, it’s definitely dangerous. Here is why:
Just like I feel dumb when I walk out of my dentist’s office under my own power, I think you’ll feel like you wasted a lot of energy on fearing your numbers after we talk for a bit. Just yesterday, I met with a longstanding client (she was the inspiration behind our Start-Up School, in fact), and she was fearful of a call with her franchisor where numbers would be discussed. I reminded her of how far she’d come with her understanding of her financials and received a follow-up email today from her. She let me know that her franchisor was very impressed with her company’s growth and her grasp of the financials. That felt good, but it was no match for how good she felt. I’m certain of it.
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