Do you ever feel like you’re living in a season of loss as an entrepreneur or small business owner? I forgot how that season feels, since it had been some time since I had been in one, but recently we drove right into one of them.
A season of loss to an entrepreneur feels like this:
· A series of small setbacks have been hitting you about the face for a few weeks…nothing too damaging, but annoying to say the least. Maybe a software subscription just doubled in price with no real increase in value or you found out that one of your contacts with an important vendor just left. Minor annoyances.
· Then you get a call from a client that they can’t use you anymore. It’s not that you did anything wrong, but their budget just won’t allow them to continue with you. And it was a big client! Crap.
· You begin to analyze the impact of losing that revenue, and then you think that everything you’re doing needs tweaking. So you begin to think about all the things you perceive you’re doing wrong…
· And you’re smack in the middle of season of loss.
Some days, I see a picture in my mind’s eye where I am handing my keys to someone else with more optimism, and saying “Here you go…I’m done. Good luck.” It normally happens when I’m mired in that season of loss. I then quickly realize there’s no way I would do that, and I put my head down and start working.
But it’s hard, right? It sucks, doesn’t it?
Yes, but that’s what we signed on for. Like it or not, every day won’t be like a Kenny Loggins song (think “Footloose” or “Danger Zone”). You don’t walk outside with outstretched arms, greet a sunny 75-degree day with optimism, drive to work in perfect traffic and conquer the day like a boss. Some days, it’s raining, you’re in a suit, and you have to park in the most remote parking space available, with no umbrella in suede shoes.
Some days, you lose a client and you have to regroup without panicking. People depend on you, so get your head on straight and move forward, no matter how hard it is to do so.
Entrepreneurs, you’re not alone. At the very least, you have me to talk with. If you’re as lucky as I am, your spouse works alongside you and he/she looks over and says “Hey, let’s talk about this and find the way through. I bet it’s here, but it’s hidden because you’re scared.”
Scared isn’t bad. Paralysis is what kills you, so when you enter the season of loss, keep moving forward, no matter how hard it is. The only way through is to keep going. There’s another client over the hill, you just have to get there.
And call your CPA, for crying out loud.
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